Branding as Ministry: Why Your Message Shapes Discipleship

Branding isn’t about logos or slogans—it’s about the consistent story your ministry tells.

By David Sena | BoldLeading.com

"And he is the head of the body, the church: who is the beginning, the firstborn from the dead; that in all things he might have the preeminence.” — Colossians 1:8 (ASV)

When I was in my thirties, serving as CEO at my first homeless shelter, I was invited to a Wednesday night youth Bible study in a small-town church. I expe…