What Your Donors Are Thinking (But Will Never Say)

Trust Funds the Mission | Week 5 of 12

Dan and his wife gave to our events every year through sponsorships. Reliable. Consistent. I assumed he was happy.

One morning at breakfast, I asked him something I’d never asked before: Does giving this way actually satisfy you?

I expected a yes.

He said no.

So I asked what he’d prefer. He said: What if we met a few times a year, you told me what the missi…