Fundraising 101 for Nonprofit Leaders

Turning First-Time Donors into Lifelong Supporters

When I was the executive director of a local nonprofit, we had a policy of thanking every donor who gave, even down to the $25 level. Our goal was to show genuine appreciation for each contribution, regardless of the amount. One instance that stands out involved a new employee who had only been with us for two weeks. We tasked her with calling donors to…