Guiding new Executive Directors in fundraising.

Crafting your Heartfelt Appeal. Find your voice and conviction when asking people to join your mission to change the world one person at a time.

By David Sena, Nonprofit Executive, and Enthusiast with a Quarter-Century of experience communicating with donors.

Are you a new Executive Director or a senior leader tasked to send a fundraising letter to people you do not know? I remember writing my first letter. The thought of the responsibility of writing the first appeal letter makes my palms sweaty…