Scaling Your Year-End Donor Outreach

A Guide for Nonprofit Executive Directors with a Small Staff

When I was the executive director of a small nonprofit (size is relative), I learned I needed to tailor my efforts based on the number of active donors. If I have hundreds of active donors, I can personally call or write notes to them, and these interactions can be incredibly rewarding.

My mentor, Jim Holdman, often said, "You cannot do everything for al…