We Tore Apart a Client’s Letter. Here’s What We Found.

Four improvements. One rewrite. A framework you can use on your next appeal.

A client came to me recently with a lapsed donor letter they loved.

Good data. Warm tone. Solid mission. They’d put real effort into it.

And it would have gotten skimmed, set down, and forgotten.

Not because they didn’t care. Not because the work wasn’t real. But because the letter was missing four improvements that most nonprofit leaders never see — becau…